had a conversation to see if you liked the same things.met somewhere based on a common interest or friend most likely.Think of it the same way when creating B2B lead generation strategies where you: If you’ve ever made a friend (though it’s perfectly ok if you haven’t), you’ll remember that you worked to create a friendship – especially as an adult. The trick is treating each touchpoint as if you’re speaking to a person.
So how exactly do you find your path through the thick woods? And it has only gotten more complicated with this year’s pandemic crisis and everyone being online so much more. Have you ever felt like B2B lead generation wasn’t easy? Well, you’re not alone.
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